CMC PRESENTATION (SENECA COLLEGE)

CMC PRESENTATION

SURVIVAL KIT: SMILEY

Taking care of a kid can be really hard. And when it comes to new parents? Well, it is even harder. People tend to get frustrated really easily when they have a kid to raise and take care of. Because they have to manage their work life along with that too.

To save the parents some time, we have created a kit that will have almost everything they need to take care of their babies on a daily basis. It will last them a week and can be delivered to their doorsteps when signed up for the subscription plan.

This will give them more time with them and their babies. It will bring smile to their face. That’s, why we are calling it Smiley

Brand Briefing

Our key target is to ensure that you have just the right things for taking care of your baby. It is frustrating to choose the best products for your baby one by one. No one has it all together at once.We are here as the solution. We are putting everything you need in one box for your baby. We promise the very best of quality for you and your baby. Your baby is not just a baby. They are a part of the future generation. And we promise to give the future the best care possible.

Brand Story

Irfan is coming back from grocery shopping in virginia. He is driving very carefully since there are couple trays of eggs on the back seat of his Tesla. He understand the delicacy of it and not trying to waste anything since waste is harmful for the environment. He was listening to the radio about De vanities diverse works and a commercial started speaking about organic baby products named Boden.

Brand Foundation, Positioning and Positioning Statement

Our purpose is to make sure that new parents don't struggle and waste their time in picking up necessary supplies for their kids one by one. We want to make sure that parents get to choose the best for their children and also save time from shopping and spend that with their child. In this busy world we want the kids to have as much time as possible with their parents. We care about the environment. Almost 50 % of our products are organic. We work everyday towards making us 100% organic and ensure the very best quality of products for your child. We believe in love and care. So we want you children's and you to have the best time together with the best supplies available. No one in the market has an All in one necessary supplies for babies. We are the one and only in that category. Our vision is to see everyone happy. So we say “ Let’s Smile”. We work hard to make sure you have the best quality of supplies possible. We act fast and efficiently. And so does our product.